Trace
Oud, now in a capsule.
The brief
Launch a capsule burner that makes oud as quick as pressing a button, in a market that loves the ritual.
The idea
Treat oud like a premium product range. Each scent gets its own colour, floating in its own sky.
The craft
Product renders, a colour-coded flavour line-up, launch posts, teasers and motion for social.
