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Cuisine Plus

Kitchens with character.

Client
Cuisine Plus
Discipline
Campaign & Art Direction
Location
Saudi Arabia
Cuisine Plus — Kitchens with character.
The brief

Make a kitchen brand feel like couture for Saudi National Day and its 40th year.

The idea

Every kitchen gets a persona, styled like a fashion editorial. The dress matches the cabinets.

The craft

AI-led fashion imagery, social campaign, offer posts and a storyboarded TV spot.

Cuisine Plus — Kitchens with character.
Cuisine Plus — Kitchens with character.
Cuisine Plus — Kitchens with character.
Cuisine Plus — Kitchens with character.
Cuisine Plus — Kitchens with character.
Cuisine Plus — Kitchens with character.
Cuisine Plus — Kitchens with character.